Outline
Understanding the Core Concepts
- Behavioral Economics Fundamentals:
- Key concepts and biases
- The power of behavioral insights
- Behavioral economics vs. traditional economics
- Applications Across Sectors:
- Business
- Government
- Non-profits and NGOs
Applying Behavioral Economics
- Decision Making and Strategy:
- Cognitive biases in decision making
- Risk perception and management
- Behavioral strategy development
- Game theory and competitive advantage
- Organizational Behavior and Human Resources:
- Motivation, incentives, and performance
- Leadership and management through a behavioral lens
- Building high-performing teams
- Ethical considerations in business
Data and Implementation
- Research Methods and Analytics:
- Experimental design and data collection
- Behavioral data analytics
- A/B testing and optimization
- Practical Applications:
- Implementing behavioral insights in organizations
- Case studies and best practices
- Overcoming challenges and building a behavioral culture
Specialized Areas
- Behavioral Finance:
- Financial decision making
- Investor behavior
- Market anomalies
- Behavioral Public Policy:
- Nudging and choice architecture
- Behavioral taxation
- Social programs and behavior change
